ArcelorMittal Europe – Flat Products

Online client newsletter | December 2019

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The gift of quality

Eurobox and Massilly use steel to meet customer demand for creative and sustainable packaging

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With the festive season here, many of us are looking for quality gifts that are local and sustainable. Two of Europe’s leading packaging producers – Eurobox from Spain and Massilly from France – are meeting this demand with specialty packaging that sets brands apart and inspires consumers. Although they serve different sections of the specialty packaging market, both companies utilise steels for packaging from ArcelorMittal Europe – Flat Products to realise their designs.

Many of Massilly’s festive containers have become collector’s items

Massilly is renowned for their iconic decorative sugar boxes – and many of their designs have become popular with collectors over the years. Today Massilly produces specialty containers in around 30 standard formats. “We can fully personalise the tins with embossing and special printed effects,” says Valérie Bindschedler, marketing director at Massilly.

Decorative tins allow brands to enhance their identity and value by using highly refined aesthetics. Eurobox is a niche player driven by innovation. The company specialises in the production of specialty packaging with special effects. “We like to combine metal with printing and modern materials to give the consumer a special sensation or a surprise,” says Ximo Devesa Rodriguez, general manager of Eurobox.

Local label a key to success

Both Massilly and Eurobox agree that consumers prefer packaging made in Europe as Ximo Devesa Rodriguez explains: “We deliberately stress the European origin of our products. It’s important for European customers as products from Asia often have a negative perception with consumers.”

Massilly is one of only two packaging producers to be certified with the ‘Origine France Garantie’ label which indicates the product is fully made in France. “This is critical for the French market, but we’re also seeing the ‘Made in Europe’ label becoming more popular with consumers in the EU,” says Valérie Bindschedler.

The ‘Origine France Garantie’ certifies that Massilly’s packaging is made in Europe

Specialty packaging can be used for anything from chocolate to clothing

Glitter and jewels give Eurobox packaging a tactile finish

Quality steels and surfaces attract consumers

Eurobox and Massilly are able to realise their designs, thanks to high-quality steel for packaging from ArcelorMittal Europe – Flat Products. “The high quality of ArcelorMittal’s offer means excellent efficiency for Massilly,” notes Valérie Bindschedler. We produce a standard container which features deep embossing in the corners of the lid. With ArcelorMittal steels the effect is much more pronounced than with lower quality steels from other suppliers.”

Eurobox uses embossing for a three-dimensional effect

Makers of high-end champagnes and liquors use steel packaging to set their brands apart

The finish and dimensional feasibility of ArcelorMittal’s offer are also important to Eurobox explains Ximo Devesa Rodriguez: “For a container to be successful, the metal must catch the consumer’s eye in the store. ArcelorMittal can supply steel with the high-quality finish and ductility required for forming.”

For more info on ArcelorMittal’s steels for packaging:

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