ArcelorMittal Europe – Flat Products

Online client newsletter | March 2023

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The XCarb® factor!

Unique four-way collaboration creates
sustainable range of domestic bakeware

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Steel has been used by humans to cook food for centuries. Durable, safe, and 100-percent recyclable – it is the perfect way to cook delicious food. But one company – Guardini – wondered if steel could contribute even more to sustainable cooking. Then the Italian producer of bakeware for domestic cooks learnt about ArcelorMittal’s XCarb® green steel certificates.

What followed was a three-year development process involving four partners across Europe. The result is XBake – a range of sustainable bakeware with a brand-new, non-stick coating that is free of per-and polyfluoroalkyl substances (PFAS).

Launched in February 2023, XBake is the first consumer product to place the XCarb® branding onto the product packaging to spread awareness of its use of ArcelorMittal steel with XCarb® green steel certificates.

From left to right: Florian Pick, Chief Sales Officer for ILAG; Elena Guardini, Managing Director of Guardini; Kevin Tranter, Managing Director of CCC; Yves Koeberlé, CEO of ArcelorMittal Europe – Flat Products; Marco Guardini, Managing Director of Guardini

Guardini’s journey began when customers started asking about the level of recycled content in the company’s bakeware. “XCarb® gave us the edge,” explains Marco Guardini, Managing Director of Guardini. “We could openly and reliably tell our customers that the steel was sustainably produced. Our calculations show that by using ArcelorMittal steel with XCarb® green steel certificates, we are reducing the CO2 impact of our products. That’s very significant and has attracted significant interest from our customers.”

Marco Guardini, Managing Director of Guardini

Safer non-stick coating developed

To prepare for potential PFAS restrictions in EU and the U.S. Guardini wanted to apply a non-stick coating which is PFAS-free to offer their customers a solution ahead of time. Both the European Union and the USA are taking steps to consider a ban of these PFAS chemicals in various consumer applications, including bakeware and cookware. Guardini turned to ILAG – a Swiss-based producer of coatings – to develop a completely new non-stick coating.

Florian Pick, Chief Sales Officer for ILAG

Bakeware posed some unique challenges notes Florian Pick, Chief Sales Officer for ILAG: “Firstly, we needed to develop a new functional base for the non-stick coating which could withstand the pressing operations used to form the bakeware. Another challenge was getting the coating thickness correct on a high-speed coil coating line.”

ILAG’s research team developed the new PFAS-free coating specifically for XBake

Kevin Tranter, Managing Director of CCC

High-speed coating posed main challenge

Testing and applying the new coating was the job of Cooper Coated Coil (CCC). “Guardini needs to be able to press the steel without affecting the coating,” says Kevin Tranter, Managing Director of CCC. “And we need to be able to apply it evenly to the coil at high speed.”

CCC applies the new coating on high-speed lines

Good communication key to success

The key to the success of the project has been the very close collaboration between the four companies involved, notes Marco Guardini: “Clear and fast feedback between ArcelorMittal, ILAG, CCC, and Guardini ensured the success of the project. Now XBake is available to home cooks around the world.”

Guardini now produces domestic bakeware using ArcelorMittal steel with XCarb® green steel certificates

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