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ArcelorMittal Europe – Flat Products

Online client newsletter | September 2017

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Designing the future of steel together

Marc Billant, CMO’s head of digitalisation,
ArcelorMittal Europe – Flat Products

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Digitalisation and Industry 4.0 are terms that we often hear in business today. But what do they mean for ArcelorMittal, for the steel industry, and more importantly, for our customers?
Marc Billant, CMO’s head of digitalisation, ArcelorMittal Europe – Flat Products, explains:

Firstly, digitalisation. Like our customers, ArcelorMittal is looking to automation as a way of reducing our response times, eliminating human error, and reducing the cost of doing business. Through our existing tools such as SteelUser and EDI, ArcelorMittal already provides services such as electronic ordering and invoicing.

And there is strong demand:

  • 90% of our customers utilise SteelUser daily
  • 99% of order confirmations are done electronically
  • 60% of invoicing is paperless and we expect that to reach 80% before the end of 2017.

Customers control the supply chain in real time with SteelUser. They can receive alerts for any event they want to track, interact with customer services, call-off material, or access documents electronically.

We also offer tools such as Steel Advisor for Industry which helps specifiers identify the right steel for each application. Our totally revamped Constructalia website provides valuable case studies and design support tools for the construction industry. More and more 3D models are being made available for Building Information Management (BIM) software.

“ArcelorMittal Europe – Flat Products is the first steelmaker in the world to provide BIM details for our extensive portfolio of aesthetic products for construction.” Click here to read more.”

While digitalisation is about delivering information in an electronic format, Industry 4.0 is about optimising our products and production.

ArcelorMittal Europe – Flat Products customers have an enormous chance to innovate by maximising the potential of Industry 4.0. We have engaged in a similar digital transformation of our own plants and foresee huge benefits in terms of safety, maintenance, quality, and energy use. For example, we are now able to prepare for maintenance operations using virtual reality equipment.

As a steelmaker, we want to work with our customers to see where we can add value systematically, not just through innovative products. One development we are working on now is the ability to optimise the real-time processing of a coil using quality data from its ‘digital twin’. This has the potential to provide significant productivity benefits for our customers.

What has changed in the digital era is the way we innovate. It starts with collaborative design involving all stakeholders. Together we can address pain points and identify opportunities well beyond the simple ‘order to delivery’ process. Agility is key and requires trials followed by fast integration.

ArcelorMittal is now in the early stages of design for two new apps which will address e-quality and order tracking. We want to design them collaboratively with customers to ensure that they meet everyone’s needs. I am eager to hear from pioneer customers who want to work together on these and future projects.

I look forward to hearing from you
Marc Billant, CMO’s head of digitalisation, ArcelorMittal Europe – Flat Products

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